Local SEO for Multiple Locations in One City: A Complete Guide

July 25, 2025

If your business has more than one location in the same city, optimizing for local search can be a game-changer. With the right strategy, you can improve visibility for each branch, attract more nearby customers, and dominate local search results. But without the right approach, you risk your locations competing with each other or getting lost in the digital noise.

In this guide, we’ll break down how to do local SEO for multiple locations in one city effectively.

1. Set Up a Separate Google Business Profile for Each Location

Each location should have its own Google Business Profile (GBP). This ensures that each branch shows up in the correct local pack when customers search for services near them.

Make sure to:

  • Use the exact name, address, and phone number (NAP) for each location
  • Add unique images for each branch
  • List accurate business hours
  • Choose the most relevant business categories

Consistency is key, but each profile should reflect the uniqueness of its location.

Also, be sure to post regularly to each Google Business Profile to keep them active and relevant. Fresh updates, photos, and events tell Google—and your audience—that your business is engaged and trustworthy.

2. Create Location-Specific Landing Pages for Local SEO

On your website, each location should have its own dedicated page. These pages should:

  • Include the address, contact details, and operating hours
  • Feature location-specific content like nearby landmarks or service variations
  • Contain a map with the location pinned
  • Be optimized with city and neighborhood keywords

This helps Google (and customers) understand that each location serves a unique area, while still being part of your larger business.

You can also include testimonials specific to each location, which helps with both social proof and keyword relevance.

3. Use Structured Data (Schema Markup) for Local SEO Benefits

Add LocalBusiness schema to each landing page to help search engines identify and index them properly. Structured data boosts your visibility in local results and can lead to rich snippets, like reviews and hours.

Be sure the schema includes geo-coordinates, business hours, and links to the corresponding Google Business Profile.

4. Build Local Citations for Each Address

List each business location in online directories such as Yelp, Yellow Pages, and local chamber of commerce websites. Ensure that each citation includes consistent NAP data.

Use tools like Moz Local or BrightLocal to manage and monitor your citations efficiently.

It’s also worth exploring niche directories specific to your industry, which can further enhance local relevance and credibility.

5. Gather and Respond to Reviews for Each Location

Encourage customers to leave reviews on the correct Google Business Profile. Respond to each review promptly and personally, using the name of the location when possible.

Positive reviews help boost credibility and search rankings. Negative reviews, if handled well, show responsiveness and professionalism.

Consider integrating a review generation strategy—like follow-up emails or text messages after a service—to continuously build your reputation.

6. Optimize for Mobile and Voice Search with Local SEO in Mind

Most local searches happen on mobile devices, and voice search is growing fast. Use conversational language and answer common local questions on each landing page to improve your chances of appearing in voice results.

Example:

  • “Where’s the closest [service] near [neighborhood]?”
  • “What time does [location] open today?”

Page speed, mobile-friendliness, and a clean site layout are all critical to mobile performance.

7. Leverage Local Link Building to Support Local SEO

Get backlinks from:

  • Local blogs and news sites
  • Community events or sponsorships
  • Neighborhood business directories

Each local backlink helps reinforce the authority and relevance of that particular location.

If your business participates in charitable events or hosts local workshops, write about them in a blog post and seek coverage from local media outlets.

8. Keep Your Site Navigation Clear to Enhance Local SEO Performance

Include a “Locations” page that links to all branches, and make sure it’s easy to find in your site’s menu. Use internal linking to connect each location page with relevant blog content, services, or case studies.

A user-friendly structure also makes it easier for search engines to crawl and index all your local content efficiently.

Final Thoughts on Local SEO for Multiple Locations

Managing local SEO for multiple locations in one city may seem challenging, but with a solid strategy, it can drive impressive results. By treating each location as its own mini brand—while maintaining a unified voice—you can expand your reach and build deeper connections within your community.

Start with your Google Business Profiles, build out your landing pages, and don’t underestimate the power of reviews and citations. With consistency and local focus, your multi-location business can rise to the top of search results in every neighborhood you serve.

Ready to boost your visibility across the city?
Let’s talk about a custom local SEO strategy for each of your locations.

Contact us today!

Happy Marketing 🙂 

Aj Creative Studios