{"id":640,"date":"2026-01-06T10:00:00","date_gmt":"2026-01-06T10:00:00","guid":{"rendered":"https:\/\/ajcreativestudios.com\/blog\/?p=640"},"modified":"2026-10-30T19:22:19","modified_gmt":"2026-10-30T19:22:19","slug":"web-design-improve-the-user-experience","status":"publish","type":"post","link":"https:\/\/ajcreativestudios.com\/blog\/web-design-improve-the-user-experience\/","title":{"rendered":"Web Design and User Experience: Principles and Metrics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In modern digital business, aesthetic appeal alone is no longer enough to win and retain customers. Integrating strategic <strong>web design and user experience<\/strong> (UX) ensures that your digital platform is not merely attractive, but functional, frictionless, and engineered to guide visitors smoothly toward conversion.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ajcreativestudios.com\/blog\/web-design-improve-the-user-experience\/#Executive_Summary_Why_User_Experience_Defines_Modern_Website_Success\" >Executive Summary: Why User Experience Defines Modern Website Success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ajcreativestudios.com\/blog\/web-design-improve-the-user-experience\/#Core_Principles_of_User_Experience_UX_in_Modern_Web_Design\" >Core Principles of User Experience (UX) in Modern Web Design<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ajcreativestudios.com\/blog\/web-design-improve-the-user-experience\/#Visual_Hierarchy_F-Pattern_Scanning_and_Content_Chunking\" >Visual Hierarchy, F-Pattern Scanning, and Content Chunking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ajcreativestudios.com\/blog\/web-design-improve-the-user-experience\/#Intuitive_Navigation_and_the_Three-Click_Rule\" >Intuitive Navigation and the Three-Click Rule<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ajcreativestudios.com\/blog\/web-design-improve-the-user-experience\/#Accessibility_WCAG_and_Inclusive_Color_Contrast\" >Accessibility (WCAG) and Inclusive Color Contrast<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ajcreativestudios.com\/blog\/web-design-improve-the-user-experience\/#Before_vs_After_Common_Website_UX_Improvements\" >Before vs. After: Common Website UX Improvements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ajcreativestudios.com\/blog\/web-design-improve-the-user-experience\/#Key_Performance_Metrics_Connecting_UX_to_Core_Web_Vitals_and_Conversion\" >Key Performance Metrics: Connecting UX to Core Web Vitals and Conversion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ajcreativestudios.com\/blog\/web-design-improve-the-user-experience\/#Largest_Contentful_Paint_LCP_and_Perceived_Loading_Speed\" >Largest Contentful Paint (LCP) and Perceived Loading Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ajcreativestudios.com\/blog\/web-design-improve-the-user-experience\/#Interaction_to_Next_Paint_INP_and_Responsive_Interactivity\" >Interaction to Next Paint (INP) and Responsive Interactivity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ajcreativestudios.com\/blog\/web-design-improve-the-user-experience\/#Cumulative_Layout_Shift_CLS_and_Visual_Stability\" >Cumulative Layout Shift (CLS) and Visual Stability<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ajcreativestudios.com\/blog\/web-design-improve-the-user-experience\/#Comprehensive_Website_UX_Audit_Checklist_for_Business_Owners\" >Comprehensive Website UX Audit Checklist for Business Owners<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ajcreativestudios.com\/blog\/web-design-improve-the-user-experience\/#Partnering_with_Professional_UX_Designers_vs_Standard_Templates\" >Partnering with Professional UX Designers vs. Standard Templates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ajcreativestudios.com\/blog\/web-design-improve-the-user-experience\/#Frequently_Asked_Questions_FAQs\" >Frequently Asked Questions (FAQs)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ajcreativestudios.com\/blog\/web-design-improve-the-user-experience\/#What_is_the_difference_between_web_design_and_user_experience_UX\" >What is the difference between web design and user experience (UX)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ajcreativestudios.com\/blog\/web-design-improve-the-user-experience\/#How_does_good_website_design_improve_conversion_rates\" >How does good website design improve conversion rates?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ajcreativestudios.com\/blog\/web-design-improve-the-user-experience\/#What_are_Core_Web_Vitals_and_how_do_they_impact_website_experience\" >What are Core Web Vitals and how do they impact website experience?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/ajcreativestudios.com\/blog\/web-design-improve-the-user-experience\/#Why_is_mobile_responsiveness_essential_for_web_design_and_user_experience\" >Why is mobile responsiveness essential for web design and user experience?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/ajcreativestudios.com\/blog\/web-design-improve-the-user-experience\/#How_often_should_a_business_redesign_or_audit_its_website_UX\" >How often should a business redesign or audit its website UX?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Executive_Summary_Why_User_Experience_Defines_Modern_Website_Success\"><\/span>Executive Summary: Why User Experience Defines Modern Website Success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every visitor lands on your website with a specific problem, question, or commercial intent. When page layouts are cluttered, typography is difficult to read, or navigation requires cognitive effort, visitors abandon the site within seconds. Seamless UX design bridges the gap between creative visual branding and operational business results by reducing friction, clarifying your value proposition, and building immediate brand trust.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Core_Principles_of_User_Experience_UX_in_Modern_Web_Design\"><\/span>Core Principles of User Experience (UX) in Modern Web Design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Effective website user experience relies on proven psychological and behavioral design principles:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Visual_Hierarchy_F-Pattern_Scanning_and_Content_Chunking\"><\/span>Visual Hierarchy, F-Pattern Scanning, and Content Chunking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Eye-tracking studies consistently reveal that web users rarely read every word on a screen. Instead, they scan content in an &#8220;F&#8221; or &#8220;Z&#8221; pattern. High-performing websites structure information using clear typographical hierarchy, contrasting subheadings, bulleted takeaways, and intentional whitespace to direct attention toward key conversion elements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Intuitive_Navigation_and_the_Three-Click_Rule\"><\/span>Intuitive Navigation and the Three-Click Rule<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Complex, overcrowded mega-menus overwhelm users. A clean navigation architecture organizes content into logical parent-child categories, ensuring that any user can locate critical information\u2014such as pricing, service descriptions, or contact details\u2014within three intuitive clicks from any page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Accessibility_WCAG_and_Inclusive_Color_Contrast\"><\/span>Accessibility (WCAG) and Inclusive Color Contrast<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A website cannot deliver an exceptional user experience if large segments of the audience struggle to read or navigate it. Implementing Web Content Accessibility Guidelines (WCAG) ensures appropriate color contrast ratios, clear focus states for keyboard navigation, scalable typography, and descriptive screen-reader attributes across all media.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Before_vs_After_Common_Website_UX_Improvements\"><\/span>Before vs. After: Common Website UX Improvements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The operational difference between an unoptimized site and a UX-engineered platform is evident across core user touchpoints:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Design Element<\/th><th>Poor Website Experience (Before)<\/th><th>Optimized UX Design (After)<\/th><th>Typical User &amp; Business Impact<\/th><\/tr><\/thead><tbody><tr><td><strong>Navigation &amp; Menus<\/strong><\/td><td>Cluttered mega-menus with 15+ unorganized links<\/td><td>Streamlined sticky navigation, prominent search, 5 primary categories<\/td><td>Fewer visitors leaving at the menu and clearer browsing paths<\/td><\/tr><tr><td><strong>Mobile Layout<\/strong><\/td><td>Pinched desktop layout, unreadable tiny fonts, intrusive popups<\/td><td>Fluid responsive layout, tap-friendly 48px touch targets, sticky call bar<\/td><td>More completed mobile inquiries and easier one-handed navigation<\/td><\/tr><tr><td><strong>Page Speed &amp; Stability<\/strong><\/td><td>Uncompressed 5MB hero banners, sudden layout shifts during load<\/td><td>WebP formats, explicit image dimensions, sub-second LCP scores<\/td><td>Lower bounce rates and improved search crawlability<\/td><\/tr><tr><td><strong>Call to Action (CTA)<\/strong><\/td><td>Vague &#8220;Submit&#8221; buttons buried at the bottom of long paragraphs<\/td><td>High-contrast action buttons (&#8220;Get Free Estimate&#8221;) with microcopy<\/td><td>Higher form submission rates and more qualified inbound leads<\/td><\/tr><\/tbody><\/table><figcaption>Illustrative examples of typical UX improvements; results vary by industry, baseline usability, and traffic.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Performance_Metrics_Connecting_UX_to_Core_Web_Vitals_and_Conversion\"><\/span>Key Performance Metrics: Connecting UX to Core Web Vitals and Conversion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google directly integrates user experience into search ranking algorithms through Core Web Vitals. Optimizing technical UX performance is both a conversion imperative and a core search engine ranking factor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Largest_Contentful_Paint_LCP_and_Perceived_Loading_Speed\"><\/span>Largest Contentful Paint (LCP) and Perceived Loading Speed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">LCP measures the time it takes to render the main visual content element on screen. A fast LCP score (under 2.5 seconds) reassures visitors immediately that the page is responsive and operational, eliminating early bounce behavior.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Interaction_to_Next_Paint_INP_and_Responsive_Interactivity\"><\/span>Interaction to Next Paint (INP) and Responsive Interactivity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">INP assesses page responsiveness when users click buttons, open dropdowns, or enter data into form fields. Heavy JavaScript bundles that freeze the browser interface frustrate visitors, leading directly to abandoned carts and lost leads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cumulative_Layout_Shift_CLS_and_Visual_Stability\"><\/span>Cumulative Layout Shift (CLS) and Visual Stability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CLS evaluates whether elements shift unexpectedly on screen while assets load. When buttons or text blocks move unexpectedly beneath a user&#8217;s finger, it causes accidental clicks and severe frustration. Allocating explicit dimensional containers for images and dynamic banners prevents visual instability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comprehensive_Website_UX_Audit_Checklist_for_Business_Owners\"><\/span>Comprehensive Website UX Audit Checklist for Business Owners<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before launching a redesign or marketing campaign, review your digital experience against this practical UX checklist:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clear Above-the-Fold Messaging:<\/strong> Can a first-time visitor understand what you do, who you serve, and how to take the next step within five seconds?<\/li>\n<li><strong>Mobile-First Usability:<\/strong> Are touch targets spaced sufficiently apart for thumb-friendly tapping without pinch-zooming? For detailed partner criteria, read <a href=\"https:\/\/ajcreativestudios.com\/blog\/choose-responsive-web-design-company\/\">how to choose a responsive web design company<\/a>.<\/li>\n<li><strong>SEO Architecture Alignment:<\/strong> Does your visual design support search crawlability and clear internal linking? Learn more about <a href=\"https:\/\/ajcreativestudios.com\/blog\/web-design-plus-seo-for-modern-websites\/\">web design plus SEO best practices<\/a>.<\/li>\n<li><strong>Streamlined Lead Forms:<\/strong> Have you removed unnecessary required fields to eliminate barrier-to-entry friction?<\/li>\n<li><strong>Visible Social Proof:<\/strong> Are verified customer reviews, security badges, and professional affiliations prominently displayed near conversion buttons?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Partnering_with_Professional_UX_Designers_vs_Standard_Templates\"><\/span>Partnering with Professional UX Designers vs. Standard Templates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While generic website templates offer quick solutions, they frequently fail to address the specific friction points of your target market. Partnering with a dedicated agency provides user-journey mapping, conversion rate optimization (CRO), and performance engineering tailored to your industry. Explore our <a href=\"https:\/\/ajcreativestudios.com\/web-design-long-island.php\">conversion-focused web design services<\/a> or <a href=\"https:\/\/ajcreativestudios.com\/contact-us.php\">request a professional website user experience audit<\/a> to elevate your brand presence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQs\"><\/span>Frequently Asked Questions (FAQs)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_difference_between_web_design_and_user_experience_UX\"><\/span>What is the difference between web design and user experience (UX)?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Web design focuses on the visual presentation, color schemes, typography, and aesthetic layout of a website. User experience (UX) encompasses how intuitively and efficiently visitors interact with those elements to complete their desired tasks with minimal friction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_good_website_design_improve_conversion_rates\"><\/span>How does good website design improve conversion rates?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">High-quality UX design eliminates friction by clarifying value propositions, establishing clear visual hierarchies, accelerating page speeds, and positioning prominent call-to-action buttons where visitors naturally look.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Core_Web_Vitals_and_how_do_they_impact_website_experience\"><\/span>What are Core Web Vitals and how do they impact website experience?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Core Web Vitals are Google&#8217;s standardized metrics that measure real-world user experience: Largest Contentful Paint (loading speed), Interaction to Next Paint (interactivity responsiveness), and Cumulative Layout Shift (visual stability).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_mobile_responsiveness_essential_for_web_design_and_user_experience\"><\/span>Why is mobile responsiveness essential for web design and user experience?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With over 60% of all web browsing occurring on mobile smartphones, a responsive design ensures layouts dynamically adapt to varying screen viewports, guaranteeing fast touch responsiveness and legible typography.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_often_should_a_business_redesign_or_audit_its_website_UX\"><\/span>How often should a business redesign or audit its website UX?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses should perform quarterly UX audits on analytics data and heatmaps to fix emerging bottlenecks. A full design refresh is typically recommended every two to three years to maintain modern accessibility standards and speed benchmarks.<\/p>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"Article\",\n      \"@id\": \"https:\/\/ajcreativestudios.com\/blog\/web-design-improve-the-user-experience\/#article\",\n      \"isPartOf\": {\n        \"@type\": \"WebPage\",\n        \"@id\": \"https:\/\/ajcreativestudios.com\/blog\/web-design-improve-the-user-experience\/\"\n      },\n      \"headline\": \"Web Design and User Experience: Principles and Metrics\",\n      \"description\": \"Master web design and user experience. 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Discover core UX principles, before\/after examples, Core Web Vitals metrics, and a practical website design checklist.<\/p>\n","protected":false},"author":1,"featured_media":641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ajcreativestudios.com\/blog\/wp-json\/wp\/v2\/posts\/640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ajcreativestudios.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ajcreativestudios.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ajcreativestudios.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ajcreativestudios.com\/blog\/wp-json\/wp\/v2\/comments?post=640"}],"version-history":[{"count":6,"href":"https:\/\/ajcreativestudios.com\/blog\/wp-json\/wp\/v2\/posts\/640\/revisions"}],"predecessor-version":[{"id":1442,"href":"https:\/\/ajcreativestudios.com\/blog\/wp-json\/wp\/v2\/posts\/640\/revisions\/1442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ajcreativestudios.com\/blog\/wp-json\/wp\/v2\/media\/641"}],"wp:attachment":[{"href":"https:\/\/ajcreativestudios.com\/blog\/wp-json\/wp\/v2\/media?parent=640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ajcreativestudios.com\/blog\/wp-json\/wp\/v2\/categories?post=640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ajcreativestudios.com\/blog\/wp-json\/wp\/v2\/tags?post=640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}